The New Community MMORPGs and Social Networking Essay

Community is changing. As far back as the twentieth century, a social community was a group of real life acquaintances that had a common interest, goal, or career. Back then, to update one’s â€Å"status† might mean to attempt to improve a person’s social standing within a particular community or group of friends. Today, people don’t need to be told what online social networking is. It’s so engrained into the current culture that people almost can’t remember how they interacted before the internet came along. How did people keep in touch? How did they interact and socialize and play? Before social networking sites like Facebook existed, people had to rely on the email, now the cultural norm for written communication. And prior to that,†¦show more content†¦Although not everyone is aware of the MMO subculture, most people are familiar with a related and more commonly used technology called social networking sites, or SNSs. According to Leena Rao, a writer for online technology journal TechCrunch.com, over 600 million people worldwide were using Facebook by December of 2010 (Rao, 2011.) Facebook is one of the most visited SMSs currently on the internet. In the same article, Rao states that as of December 2010, social networks and other blogging sites currently occupy 10% of U.S. internet page views (Rao, 2011.) So naturally, advertisers have identified the growing user base as a prime audience for all new marketing and sales strategies. In fact, SMSs like Facebook exist because of the huge profits from selling advertising space to any company that ca n pony up the cash for a virtual billboard. Even candidates running for office are using these sites as a platform to raise awareness for their campaigns. In fact, the White House formed the Office of New Media â€Å"to reform our government so that it is more efficient, more transparent, and more creative,† according to President Obama (ProCon.org, 2011.) In fact, an online presence is a necessity for any business today that seriously wants to be part of the culture. And why wouldn’t they? People are constantly updating their statuses or their Twitter feeds orShow MoreRelatedMarketing Management130471 Words   |  522 Pagesintroduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, American Marketing Association (AMA) defines